Three Tree Labs Inc.
Good decisions need good evidence. Three Tree Labs is the practice of Dr. Silas Hooper, a Vancouver-based researcher and service designer who helps public services and complex organizations better understand the people they serve — and act on that understanding with confidence.
From new digital services to executive-level strategy, the theme is rigour: research done properly, analysis you can defend, and recommendations your teams can actually use.
What I do
Experience
I have two decades of research and design experience, including work with federal, provincial, and territorial governments in Canada, legal and health service providers, and private-sector clients from global apparel to fintech — through Three Tree Labs and alongside leading design agencies.
A deep specialty: home energy programs. Recent work includes UX direction for a provincial home energy assessment and upgrade planning service, usability research and service design for a provincial energy rebate service, and primary research on home energy information in real estate transactions. If your organization is working on home energy assessment, labelling, rebate, or retrofit programs, few practitioners bring more directly relevant experience.
Named case studies and client list coming soon.
About
Silas Hooper is among western Canada’s most experienced research-driven designers, with an EngD in computer science (2010) and peer-reviewed publications spanning human-computer interaction, research methods, and the study of online communities since 2005. Before founding Three Tree Labs, he led research and design work across government, health tech, and enterprise — from EU-scale innovation programmes (a €13M future-internet project, where he led a €500K work package across 18 organizations) to randomized controlled trials of digital health interventions.
He is an active contributor to Vancouver’s design community, co-founding Service Design BC, speaking on accessibility, and mentoring practitioners and students from primary school to PhD. His practice is grounded the simple conviction that technology should improve lives, and the way to ensure it does so is to gather evidence and act on it honestly.
Selected publications
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The French Kitchen: Task-Based Learning in an Instrumented Kitchen
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Building a Social Machine: Co-designing a TimeBank for Inclusive Research
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Analysis, Redesign and Evaluation with Teasing Apart, Piecing Together
Full list: ACM Digital Library · ResearchGate
Get in touch
Whether you're scoping a project, drafting a procurement justification, or just want a second opinion on a research plan, I'm here. Email me directly or use the form.
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Email: silas@threetreelabs.com
LinkedIn: https://www.linkedin.com/in/silashooper/